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Vet Maps provides free directory to support veteran entrepreneurs and nonprofits; Johnston County founder aims to bridge civilian-military gap through economic support

CLAYTON — A Johnston County combat-disabled Army veteran has launched a national platform that verified veteran-owned businesses and organizations, creating a centralized directory for Americans who want to support those who served through their purchasing power and partnerships.

Vet Maps, founded by Jason Farber, officially launched on Veterans Day as a free resource that connects consumers with verified veteran-owned businesses, nonprofits, and community causes across all 50 states. The platform addresses the challenge of finding legitimate veteran-owned establishments through scattered lists and outdated directories.

“For too long, finding veteran-owned or veteran-driven organizations has relied on scattered lists, outdated directories, or word of mouth,” said Farber, who served in the U.S. Army from 2005 to 2011. “Vet Maps brings all of that information together in one verified network so Americans can back veterans not just with words, but with action.”

The platform distinguishes itself through its rigorous verification process. Each listing is confirmed through public records, professional databases, and direct validation to ensure authenticity. This addresses common concerns about false claims of veteran status that have plagued some online directories.

The Clayton-based company operates on an ethical advertising model that keeps the service free for both users and veteran business owners. Unlike volume-driven directories, Vet Maps prioritizes verification accuracy over quantity, building what Farber describes as “a database that the public can trust and that veterans can take pride in.”

The initiative comes as veteran-owned businesses continue to face visibility challenges despite their significant economic impact. Veterans represent approximately 7.6% of all U.S. business owners according to Census data, generating over $1 trillion in annual revenue.

Vet Maps’ verification team includes veterans and military family members who are systematically confirming and cataloging thousands of businesses nationwide with the goal of representing every U.S. county. The platform aims to strengthen local economies by directing consumer spending toward veteran entrepreneurs while bridging the civilian-military divide.

Americans can search for veteran-owned businesses and organizations at vetmaps.com. Veteran business owners can claim their free verified listing on the platform. For continued coverage of veteran-owned businesses in Cumberland County and beyond, follow ccnc.news.